Credit Managers today are still solving problems at the end of the sales cycle, i.e. dealing with defaulters. However, credit management involves much more than managing debts. Modern credit management is increasingly heading towards a more predictive business operation: from preventing risks to spotting opportunities, identifying sales leads and predicting customer value. But how do companies shift from being less reactive when it comes to managing outstanding debts to becoming a credit management operation that’s proactively seeking for opportunities for growth?
How can you move on from being a reactive debtor management company to one which embraces the opportunities that evolve from effective credit management? The Credit Maturity Model outlines your company’s current position and indicates what you can do to proceed to the next stage.
Graydon has developed the Credit Maturity Model, a model that points the way to optimum customer management in four stages.