Companies tend to be caught up in the Big Data buzz. More isn't necessarily better. Rather, the emphasis should be more towards Smart Data. Data which companies can make informed decisions from is far more important than data which is collected and stored for a rainy day.
Smart data enables companies to focus on the decisions which can make a real difference. Investing in your data strategy can lead to profitable gains and the smallest discoveries and changes may just be the step you need to gain a competitive advantage.
We've created an infographic which highlights the types of data which you may consider capturing in your organisation. More importantly, we've identified the benefits you may gain after implementing a smart data approach.