Through customer scoring, company can make great strides towards efficiency, income and profitability. However, its implementation is not always as straightforward due to the complex nature and availability of data. Within the organisation, data is often spread across various data sources.
Sales and finance teams should be well coordinated as they often have conflicting objectives i.e turnover versus profitability. For customer scoring to be successful, they will have to properly communicate with each other in order to to jointly set up a robust customer scoring modelto achieve mutual benefits.
This ePaper provides you with a detailed overview for implementing a customer scoring model for your organisation.