International business has never been without risks. But the key is to ensure that you approach all the available opportunities with your eyes wide open, well informed.
Businesses with diversified operations across multiple markets may be less severely impacted by the current tight restrictions. Their flexibility and capability to adapt to changes should contribute to limiting the economic damage caused by the present health crisis.
Being prepared will enable your organisation to grow, even during economic downturns. Here are some key actions that you should keep in mind and which we are detailing in our market Outlook Paper: