Marketing information

Customer data is only as useful as the system that holds it.

With unprecedented volumes of information available, data-driven marketing is at its pinnacle. However, the key is leveraging it.

Targetting the right customers is key – and that means putting in place an effective customer acceptance policy.

A company check isn’t just about due diligence, it can also help you spot opportunities to offer and negotiate better deals.

Big data offers huge business intelligence potential, but the key is streamlining. We’ve highlighted some of the common issues.

APIs are a vast and growing economy – so much so, the industry has responded with a new approach to marketing, aimed directly at developers.

Data is now available in unprecedented volumes, but data without insight is little use.

The EU's recent commitment of €14.4 million towards funding open data initiatives promises to “radically change the way organisations value data”

Big data might be seen as a trending buzzword, but it is here to stay. If used efficiently, the insight gleaned from data results can add real value.

A dominant brand identity is highly important for your business and introducing quality control measures is one way that you can go about this.