Marketing information

Sales
Marketing information
Credit information better deals
By Alice Payne | 55 reads

How to use a company check to negotiate better deals

16/03/2015
A company check isn’t just about due diligence, it can also help you spot opportunities to offer and negotiate better deals.
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Data driven marketing
Marketing information
Big data
By Alice Payne | 22 reads

Revealed: Business leaders’ biggest gripes about big data

12/03/2015
Big data offers huge business intelligence potential, but the key is streamlining. We’ve highlighted some of the common issues.
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Data driven marketing
Marketing information
How the rise of APIs is creating a new genre of marketing
By Alice Payne | 499 reads

How the rise of APIs is creating a new genre of marketing

10/02/2015
APIs are a vast and growing economy – so much so, the industry has responded with a new approach to marketing, aimed directly at developers.
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Data driven marketing
Marketing information
By Alice Payne | 89 reads

How to gain insight from market data

12/01/2015
Data is now available in unprecedented volumes, but data without insight is little use.
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Data driven marketing
Marketing information
Datadriven marketing
By Zahra Saeed | 28 reads

New EU funding highlights value of open data

26/11/2014
The EU's recent commitment of €14.4 million towards funding open data initiatives promises to “radically change the way organisations value data”
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Data driven marketing
Marketing information
The importance of managing big data systems
By Zahra Saeed | 12 reads

The importance of managing big data systems

25/11/2014
Big data might be seen as a trending buzzword, but it is here to stay. If used efficiently, the insight gleaned from data results can add real value.
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Strategy
Marketing information
Quality control
By Will Aitkenhead | 510 reads

Why quality control is important when establishing your brand identity

21/10/2014
A dominant brand identity is highly important for your business and introducing quality control measures is one way that you can go about this.
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Strategy
Marketing information
Fraud prevention
By Nick Driver | 187 reads

Train employees properly to prevent fraud

26/08/2014
Businesses face the threat of fraud both internally and externally. Train your staff to identify and prevent deceptive activities.
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Sales
Marketing information
Online sales
By Kady Potter | 9 reads

The new guide: how to sell online

25/06/2014
In line with a new consumer directive launched this month, businesses can refresh their memories on best practice when selling online.
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Data driven marketing
Marketing information
By Nick Driver | 34 reads

Private equity firms struggling to turn data into business intelligence

15/01/2014
A recent global study of private equity firms across the US, Europe, and Asia has revealed that 60 percent are struggling with document management and
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