Marketing information

Customer Intimacy
Marketing information
Single customer view
By Alice Payne | 363 reads

Why your business would benefit from a single customer view

07/05/2015
Customer data is only as useful as the system that holds it.
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Data driven marketing
Marketing information
Datadriven marketing
By Alice Payne | 39 reads

Leverage data-driven marketing to your advantage

20/04/2015
With unprecedented volumes of information available, data-driven marketing is at its pinnacle. However, the key is leveraging it.
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Sales
Marketing information
Customer acceptance
By Alice Payne | 217 reads

Adopt a customer acceptance policy for your business

30/03/2015
Targetting the right customers is key – and that means putting in place an effective customer acceptance policy.
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Sales
Marketing information
Credit information better deals
By Alice Payne | 59 reads

How to use a company check to negotiate better deals

16/03/2015
A company check isn’t just about due diligence, it can also help you spot opportunities to offer and negotiate better deals.
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Data driven marketing
Marketing information
Big data
By Alice Payne | 26 reads

Revealed: Business leaders’ biggest gripes about big data

12/03/2015
Big data offers huge business intelligence potential, but the key is streamlining. We’ve highlighted some of the common issues.
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Data driven marketing
Marketing information
How the rise of APIs is creating a new genre of marketing
By Alice Payne | 548 reads

How the rise of APIs is creating a new genre of marketing

10/02/2015
APIs are a vast and growing economy – so much so, the industry has responded with a new approach to marketing, aimed directly at developers.
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Data driven marketing
Marketing information
By Alice Payne | 96 reads

How to gain insight from market data

12/01/2015
Data is now available in unprecedented volumes, but data without insight is little use.
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Data driven marketing
Marketing information
Datadriven marketing
By Zahra Saeed | 29 reads

New EU funding highlights value of open data

26/11/2014
The EU's recent commitment of €14.4 million towards funding open data initiatives promises to “radically change the way organisations value data”
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Data driven marketing
Marketing information
The importance of managing big data systems
By Zahra Saeed | 13 reads

The importance of managing big data systems

25/11/2014
Big data might be seen as a trending buzzword, but it is here to stay. If used efficiently, the insight gleaned from data results can add real value.
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Strategy
Marketing information
Quality control
By Will Aitkenhead | 605 reads

Why quality control is important when establishing your brand identity

21/10/2014
A dominant brand identity is highly important for your business and introducing quality control measures is one way that you can go about this.
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