Marketing information

Data driven marketing
Marketing information
data strategy
By Joe Stewart | 199 reads

The Dos and Don’ts of Data Strategy

16/08/2016
Without a comprehensive data strategy in place, data can become your worst enemy. Here is why.
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Data driven marketing
Marketing information
Boosting fast-moving businesses with Master Data Management
By Jack Craze | 134 reads

Boosting fast-moving businesses with Master Data Management

25/07/2016
Inconsistent and inaccurate data hits a business where it hurts. To keep ahead of the competition, companies need to manage data across every ...
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Data driven marketing
Marketing information
Where do you stand in the Credit Maturity Model?
By Nick Brown | 123 reads

Where do you stand in the Credit Maturity Model?

09/03/2016
Credit management is transforming. So how do you get from reactive debt management to proactive, predictive and data-driven?
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Data driven marketing
Marketing information
Big data is not inconsistent with privacy
By Mark Beekman | 60 reads

Big data is not inconsistent with privacy

09/10/2015
The advent of big data is definitely placing existing securities and familiar structures under pressure. Opponents of big data refer to the dangers of
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Data driven marketing
Marketing information
From Big Data to Smart Data
By Mark Beekman | 122 reads

From Big Data to Smart Data in B2B marketing: 5 simple steps

08/10/2015
Big data has been the talk of the town in the world of B2B marketing for a while now. But more than just talking about it, businesses need to know how
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Sales
Marketing information
The importance of finance, sales and marketing teams working more collaboratively
By Will Aitkenhead | 2164 reads

The importance of finance, sales and marketing teams working more collaboratively

03/09/2015
Traditionally the relationship between finance, sales and marketing teams has been frosty. But by getting them to work collaboratively you can boost b
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Sales
Marketing information
incorporate a company registration number into your sales proces
By Will Aitkenhead | 34 reads

Don’t be caught out: incorporate a company registration number into your sales proces

04/06/2015
Your sales process should contain thorough company checks to help you avoid late payment and bad debt issues. Therefore include registration numbers.
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Data driven marketing
Marketing information
How big data tools are fuelling smarketing
By Adnan Essa | 51 reads

How big data tools are fuelling smarketing

03/06/2015
Graydon’s senior digital marketing specialist explains how big data tools are driving innovations in ‘smarketing’
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Data driven marketing
Marketing information
Datadriven marketing
By Alice Payne | 59 reads

Data-driven marketing for data-driven marketers

13/05/2015
We have vast quantities of data available at our fingertips. The question is how best to use this for data-driven marketing.
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Customer Intimacy
Marketing information
Single customer view
By Alice Payne | 346 reads

Why your business would benefit from a single customer view

07/05/2015
Customer data is only as useful as the system that holds it.
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