Marketing information

Until just a few years ago, ‘business intelligence’ was something reserved for large, capital-rich companies. Today, it’s a technology...

Inconsistent and inaccurate data hits a business where it hurts. To keep ahead of the competition, companies need to manage data across every ...

The advent of big data is definitely placing existing securities and familiar structures under pressure. Opponents of big data refer to the dangers of

Big data has been the talk of the town in the world of B2B marketing for a while now. But more than just talking about it, businesses need to know how

Traditionally the relationship between finance, sales and marketing teams has been frosty. But by getting them to work collaboratively you can boost b

Your sales process should contain thorough company checks to help you avoid late payment and bad debt issues. Therefore include registration numbers.

Graydon’s senior digital marketing specialist explains how big data tools are driving innovations in ‘smarketing’

We have vast quantities of data available at our fingertips. The question is how best to use this for data-driven marketing.