Customer Intimacy

Customer Intimacy

Marketing information

Hot tips on how to increase your customer value

By Mark Zwart | 40 reads

Hot tips on how to increase your customer value

Measuring customer value shouldn't be the end goal - ultimately it should be about increasing customer value. But how can you do this?

Customer Intimacy

Marketing information

Find your company's customer value with this step-by-step plan

By Mark Zwart | 32 reads

Find your company's customer value with this step-by-step plan - part 1

In this two-part series on customer value (also called Customer Value Management), first, you'll find out how to determine customer value.

Customer Intimacy

Marketing information

The importance of customer centricity

By James Woodman | 37 reads

I have to please my customers?! The importance of customer centricity

Customer centricity is far more than just good service or support. It’s about creating a culture built and designed around the customer.

Customer Intimacy

Marketing information

Single customer view

By Alice Payne | 363 reads

Why your business would benefit from a single customer view

Customer data is only as useful as the system that holds it.