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Customer Intimacy

Customer Intimacy
Marketing information
Hot tips on how to increase your customer value
By Mark Zwart | 139 reads

Hot tips on how to increase your customer value

11/07/2019
Measuring customer value shouldn't be the end goal - ultimately it should be about increasing customer value. But how can you do this?
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Customer Intimacy
Marketing information
Find your company's customer value with this step-by-step plan
By Mark Zwart | 113 reads

Find your company's customer value with this step-by-step plan - part 1

28/05/2019
In this two-part series on customer value (also called Customer Value Management), first, you'll find out how to determine customer value.
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Customer Intimacy
Marketing information
The importance of customer centricity
By James Woodman | 109 reads

I have to please my customers?! The importance of customer centricity

28/06/2018
Customer centricity is far more than just good service or support. It’s about creating a culture built and designed around the customer.
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Customer Intimacy
Marketing information
Single customer view
By Alice Payne | 529 reads

Why your business would benefit from a single customer view

07/05/2015
Customer data is only as useful as the system that holds it.
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