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Data driven marketing
By Mark Zwart | 60 reads
Hot tips on how to increase your customer value
Measuring customer value shouldn't be the end goal - ultimately it should be about increasing customer value. But how can you do this?
By Mark Zwart | 42 reads
Find your company's customer value with this step-by-step plan - part 1
In this two-part series on customer value (also called Customer Value Management), first, you'll find out how to determine customer value.
By James Woodman | 47 reads
I have to please my customers?! The importance of customer centricity
Customer centricity is far more than just good service or support. It’s about creating a culture built and designed around the customer.
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By Alice Payne | 379 reads
Why your business would benefit from a single customer view
Customer data is only as useful as the system that holds it.